Big Boy

Let’s get real for a second. Every few years, someone pops up and declares, “SEO is dead!” And every time, I can’t help but roll my eyes. Spoiler alert: SEO is very much alive. In fact, it’s thriving. But why does this myth keep coming back? Maybe it’s because SEO isn’t as flashy as social media or as instant as paid ads. Or maybe it’s because people think Google’s constant algorithm updates have made it too complicated. Whatever the reason, let me break it down for you: SEO isn’t going anywhere, and if you’re not paying attention to it, you’re leaving a ton of opportunity on the table. Here’s why SEO is still a big deal—and why you should care. 1. Google Isn’t Just a Verb; It’s a Habit Think about the last time you needed to find something online. Chances are, you Googled it. (Or maybe you “Binged” it, but let’s be honest, probably not.) Google handles over  8.5 billion searches every single day . That’s not a typo. Billions. And guess what? People aren’t just searchin...